What is SEO

All About SEO

Search Engine Optimization (SEO) In a digital world full of information, there must be a rank to which every website adheres. And that is exactly what search engine optimization – or SEO – is all about. In this post I would like to give an overview of Search Engine Optimization, walking you through what SEO is and which key areas you should focus on to rank higher.

What is SEO in a nutshell and what does it do?

In short, SEO can be defined as a marketing technique that helps increase the quantity and quality of the traffic to your site.

SEO (or search engine optimization) describes a series of steps that you can take to rank higher on Google and thus get free organic traffic from various search queries. Notice that I said steps, meaning that as long as you follow each of the steps (and are patient) you will notice great results.

The best way to understand SEO nowadays is to break down its meaning. In that manner, SEO is:

1. A marketing discipline – understanding SEO is crucial to all your marketing efforts because this way you will be able to drive traffic to your website and generate leads and conversions. You not only need to write content that Google likes but also content that will resonate with your audience.
2. A technical task – knowing the best practices to optimize your content and site is important if you are planning to compete for traffic. People that know the ins and outs of search engine optimization are highly sought after because the ROI they bring is high.
3. An exciting field – I don’t know about you but to me, creating dope content and generating leads for free is quite amazing. Also, I love the ever evolving nature of SEO and the fact that it requires marketers like me to constantly read up on new algorithm changes and more.   

How does SEO actually work?

When a user searches for a term on a search engine like Google, the results that he or she is presented with is a series of websites that are relevant to the query and websites that have a solid domain authority (among other factors described below).

For example when you search for ‘Digital Marketing’, the top results are the ones that are adopting the best SEO practices.

This is mainly because the search engines use advanced crawlers that gather the information on every website, gathering every bit of content it can find on the Internet. That creates an index for every website that is compared to the algorithm that Google has built for the best SEO practice.