Most Important Google Algorithm Update
- Arun yadav
As a leading search Engine Google is concerned about giving the right information that are genuine, fresh and reliable. For this purpose they innovate newer algorithms.
It is important that SEO experts keep a close eye on Google algorithm updates because, these updates are responsible for the fluctuations in search engine ranking and traffic of websites. Every year the search algorithms are changed many times which affects the search engine rankings in a significant way. If SEO experts have to deliver best organic results to their clients, they should understand the algorithm of search engines constantly.
Let us take a look back on the major Google algorithm updates and their impacts:
2011
PANDA (Feb 2011)
Affected 12% of Google search results
- No multiple Pages with the Same Keyword
- Get Rid of Auto-Generated Content
- No Pages with 1-2 Paragraphs of Text only
- Too Many Outbound Links with Keywords are Bad
FRESHNESS (Nov 2011)
Affected 35% of Google's Search Results
- Affected Time Sensitive Results
- Stronger Focus on Recent content
2012
SEARCH+ Your World (Jan 2012)
- Pushed G+ Social Data and user profiles into SERPs
- A New toggle button to shut off personalization was added
- Finding and following people was made easy
VENICE (Feb 2012)
- Localized Organic Results
- Integrated Local Search Data
- Local SEO Received new ranking opportunities
PENHUIN (Apr 2012)
- Webspam update caused over-optimization penalty
- Adjusted spam factors like keyword stuffing
- Impacted 3.1% English queries
- Rewards high quality websites
KNOWLEDGE GRAPH (May 2012)
- Semantic Search update
- SERP-Integrated supplemental object display
- Knowledge panels displayed people, places and things
EXACT MATCH DOMAIN (Sep 2012)
- Impacted 0.6% of queries
- Reduced EMDs in MozCast Data set by over 10%
- Matt Cutts announced the u[date via Twitter
2013
IN-DEPTH ARTICLES (Aug 2013)
MOBILE FRIENDLY (May 2016)
NAMING SCHEMES: There’s been no single rhyme or reason to how Google updates are named. The first named update was christened "Boston" by Webmaster World users, as it was announced at SES Boston. The next few updates ("Cassandra", "Dominic", "Esmerelda") were also named by WMW users, in a style similar to how hurricanes are named. Once the monthly "Google Dance" ended, that system fell into disuse. Later updates were named by various sources, including WMW, and major search blogs and forums. Google themselves have coined the occasional name ("Caffeine"), while a few names have been Google-inspired ("Venice" and "Panda" were named after Google engineers).
- Dedicated to more evergreen, long-form content
- Appeared across 3% of searches Mozcast Tracks
- Core Algorithm update
- Power changes to semantic search and Knowledge Graph
- Focused on meaning behind queries instead of keywords
- Users received more relevant results
2014
PIGEON (Jul 2014)- Dramatically altered some local results
- Modified handling and interpretation of location cues
- Created closer ties between local and core Algorithm
- Prefered Secured Sites.
- Added Encryption to Provide a "Lightweight" Ranking Boost
- Webmaster tools can better handle HTTPS migrated sites
- Authorship markup permanently removed
- Authorship bylines Disappeared from all SERPs
2015
E-COMMERCE (Feb 2015)- Major flux in Google SERPs
- E-Commerce focused update to mobile usability
- Was not officially confirmed
- Mobile Rankings differed for mobile-friendly sites
- Short-term impact, smaller than expected
- Core Algorithm change
- Broad impact on "Quality Signals"
- No specifics about nature of signals was revealed
- Major Announcement
- Revealed machine learning had been a part of algorithm
- Contributed to the 3rd most influential ranking factor
2016
AdWORDS (Feb 2016)- Major changes to Adwords
- Entirely removed right-column ads
- Rolled out 4-ad top blocks in many commercial websites
- Implications for CTR for Paid and Organic results
MOBILE FRIENDLY (May 2016)
- Boost to mobile friendly sites on mobile search
- Latest update had small impact
- Confirmed by Google
- Mozcast recorded extreme temperatures of 108*
- Drop in local pack prevalence
- Local SEO noted a major shakeup in pack results
- Heavily impacted organic results
2017
INTRUSIVE INTERSTITIAL PENALTY (Jan 2017)- Penalty to interstitials and pop-ups
- Penalty for damage to mobile user experience
- Update warning five months in advance
- MozCast showed temperatures from January 10-11
- SEOs Reported minimal impact on affected sites
- Widespread impact across the SEO community
- Gary Illyes jokingly referred to it as "Fred"
- Not an official update
NAMING SCHEMES: There’s been no single rhyme or reason to how Google updates are named. The first named update was christened "Boston" by Webmaster World users, as it was announced at SES Boston. The next few updates ("Cassandra", "Dominic", "Esmerelda") were also named by WMW users, in a style similar to how hurricanes are named. Once the monthly "Google Dance" ended, that system fell into disuse. Later updates were named by various sources, including WMW, and major search blogs and forums. Google themselves have coined the occasional name ("Caffeine"), while a few names have been Google-inspired ("Venice" and "Panda" were named after Google engineers).
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