On-Page SEO Techniques

PART 1

SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO.

On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.

Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

In today’s post we will be looking specifically at On-Page SEO and some of the most effective ways to increase your page rankings on search engines.

On-Page Search Engine Optimization

1. Page Titles

Code sample

<head>
  <title>Example Title</title>
</head>

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

For example, you could write a blog post about Attract Visitors through Page Titles. It is therefore vitally important that you include ‘Attract Visitors Through Page Titles’ within your post title, perhaps “Visitors through Page titles” or “ Attract through page titles”, etc.

This way, whenever someone searches for Attract Visitors through page Titles in a search engine, your post has a better chance of showing up because you have included those keywords.

2. Meta Descriptions

The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it.

How Search Engines Use Meta Descriptions

The best examples of meta descriptions and how search engines use them come from search engines themselves. Let’s look at Google’s own meta description for starters.

It is exactly 159 characters, including spaces. Google’s meta description is displayed as follows in the top three search engines.

In Google…

What the Top SEO Blogs Say About Meta Descriptions

Regardless of whether they count for rankings, the top SEO blogs suggest using meta descriptions.

“Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from search engine result pages (SERPs). These short paragraphs are webmasters opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for.”

3. On-Page Factors
On-Page factors are the aspects of a given web page that influence search engine rankings.

Code Sample

Content

<body>, <div>, <p>, <span>, no tag

Alt Text

<img src="http://www.example.com/example.png" alt="Keyword">

Bold/Strong

<b></b>
<strong></strong>

Title Tag

Title tags are the second most important on-page factor for SEO, after content.

URL

Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs.

The following is a good example of URL structure:

https://dmmentor.blogspot.in/

4. Robots Metatag (Robot.txt)

Robots.txt files inform search engine spiders how to interact with indexing your content.

The important metatag that you may need sometime is the Robots Metatag which looks
like this:
<meta name="robots" content="noindex,nofollow">
Using the above metatag, you can tell a spider or a robot that you do not want some of

your pages indexed, or that you do not want your links followed.

By default search engines are greedy. They want to index as much high quality information as they can, & will assume that they can crawl everything unless you tell them otherwise.
If you specify data for all bots (*) and data for a specific bot (like GoogleBot) then the specific bot commands will be followed while that engine ignores the global/default bot commands.

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Sunday, 3 December 2017