Keyword Planning

Keyword Planning

About keywords

Keywords are words or phrases that are used to match your ads with the terms people are searching for.
Selecting high quality, relevant keywords for
your advertising campaign can help you reach the customers you want, when you want.

Tip 1: Think Like A Customer:

 If you’re selling a product or service, you need to understand the consumer, especially your loyal customers and give them exactly what they want. 

First Try for what Your Customer Would search for.

• Write Down all the Products/Service You Sell
• Think For specific search words for each category (Doing this makes easy to come up with the Right Keywords to Attract Customers looking for the product you Actually sell)

Tip 2: Organised By Themes 

• Group your Ads By themes, Create Different Themes for Different types of products you Sell.
  by doing this you will reach Right customer 

Tip 3: Use Negative keywords

• Negative Keywords ensure your Ads don't show to Wrong people.
• if you'r not selling a Product in the same category, Add those keywords to negative Keyword List 
• This can be sure that you'r not paying for Ad clicks on a product that you doesn't sell

Tip 4: Use Keyword Planner

• Think of a Keyword Planner like a workshop for building new Ad campaigns or improving old ones.
• The Keyword Planner also help you to Estimate the Number clicks you get for your new keyword
• Once you add your keywords, you can check how they are preforming in the keyword tab, this way you can increase your Bids on keywords that performed well.