What is Google AdWords
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.
Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading "Sponsored Links" found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.
When choosing keywords for your AdWords campaigns different matching options are available. The two main keyword match options include the following:
- Broad Match: This reaches the most users by showing your ad whenever your keyword is searched for.
- Negative Match: This option prevents your ad from showing when a word or phrase you specify is searched for.
- Phrase Match: Your ad is shown for searches that match the exact phrase.
- Exact Match: Your ad is shown for searches that match the exact phrase exclusively.
When using AdWords keywords are also used to determine your cost of advertising. Each keyword you choose will have a cost per click (CPC) bid amount. The bids specify the maximum amount you're willing to pay each time someone clicks your ad (the maximum
cost-per-click). A higher
CPC bid can allow your ad to show at a higher position on the page.
Advertising Campaigns
Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed in different types of medias at some fixed times. The time frames of advertising campaigns are fixed and specifically defined.
AdWord Campaign Structure
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